NIKE Replica Kit 09/10

Nike Art Director: Gary Horton
Photographer: Armando Ferrari

The 2009 Replica campaign, featuring 8 of Europe’s biggest clubs, was designed working alongside Nike EMEA’s internal Brand Design.

Bespoke typographic 3D lightboxes, spelling out the abbreviated club name, were shot in and around the club’s home stadium and surrounding areas to form the basis of the campaign. Retouched images of players wearing the new kit were built into the lightboxes and also used as the secondary images for the campaign.

The creative designs and styleguides for each of the featured clubs were supplied as a kit of parts for production to create instore retail graphics, window displays, club printed media and digital applications. The campaign featured in Nike stores, club shops and sports retailers across Europe.