Converse retail display

Shoe retailer size? celebrated its 10th anniversary with a series of exclusively designed footwear releases.

Converse released a limited addition shoe, the Poorman Weapon. 

The concept of the retail display uses the military themed story behind the Poorman Weapon shoe and combines it with the traditional 10th anniversary gift material, aluminium. The aluminium was specifically perforated to allow the distinctive Poorman Weapon shoelaces to be weaved in and out of it, creating the bespoke campaign typography. 

The campaign included POS graphics, window displays, stairwell graphics and display cases.

The campaign was run across size? stores nationally throughout the UK.