NIKE Football Store Manchester

Photographer: Sebastion Matthes

Nike’s football specific store design for Manchester had to incorporate the Manchester football culture of seasoned fans as part of the stores outfit.

Conceptual designs (including image collages and experimental typography) were created with images and reference from in and around Manchester. Their purpose, to document the city’s close relationship with football. From the two Manchester stadiums to park pitches, 5-a-side cages and graffiti. Bespoke football materials were used for category signage and textural elements to create a unique footballing environment.

Along with the conceptual elements I was also responsible to conform the generic Nike football graphics to fit within the new football store.