NIKE CRICKET team india black pack

Nike Art Director: Ryan Belmont
Photographer: Finn Taylor

Nike and the Indian cricket team released the Team India Black Pack campaign, to celebrate the World Cup victories from 1983, 2007 and 2011.

Working with Nike India and Nike Global, a retail package based on the ‘Always On’ campaign was designed to promote this launch. The touring Indian cricketers Virat Kohli and Sreesanth were photographed in the Black Pack apparel across two locations to form the basis of the campaign imagery. Photos of the apparel’s innovative detail and environmental cricketing imagery from India, completed the make-up of the campaign.

Using the imagery and the campaign branding, assets were designed for the retail fit-out as well as an internal Nike PR press kit.